we believe it isn’t a crime to be poor
Equal Justice Under Law
We designed a responsive website and blog that better showcased the firm's litigation work and advocacy impact. By utilizing a full color palette—blue, orange, yellow, purple—to lend weight to the overall aesthetic, we were able to breathe life into the somewhat monotonous labor of reforming legislation. The new website design allowed for multiple call-to-action buttons, targeting narrower issues. This increased traffic by over 500% and helped secure $75k in unique donations within six months. equaljusticeunderlaw.org
Washington, DC / Identity, Photo, Video & Website
Creative Strategy
The team at Equal Justice Under Law takes an ambitious, savvy and confident approach to impact litigation and policy reform on Capitol Hill, and we wanted to present their work in a way that reflected this energy while also underscoring its importance.
Photography
Our team spent months alongside EJUL lawyers and partner organizations to capture campaigns in action. These photographs were incorporated into the new website and used on social media to put a face on the work EJUL does—not just the people behind it, but the individuals affected by it as well.
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“The new website design increased traffic by over 500% and helped secure $75k in unique donations within six months.”