one year = 365 opportunities
ChooseYou365
One year = 365 opportunities to be the best version of yourself. Registered dietician and personal trainer Ilysha Evans provides her clients with custom fitness and nutrition services, including individual sessions, group or corporate training and informational seminars. chooseyou365.com
Chicago / Identity, Photo, Print & Website
Identity & Website
Created the entire branding package for Choose You 365, including developing the company’s identity, honing its voice and expanding its media presence. Our goal was to let Ilysha’s exuberance shine through while clearly stating the ideology behind Choose You 365.
We took control of every detail when designing Choose You 365’s website: created the logo, decided upon the layout and chose the fonts and colors. We used a palette of blues, pinks and purples to emulate the warmth and positivity Ilysha brings to the people she works with—and, also, to mirror her (current) hair color!
Photography
To document Ilysha’s approach to motivating others and herself, our team accompanied her to client sessions and captured her in her home setting. These photos were used across her website and social media and for marketing purposes.
Social Media Strategy
As the best opportunity for Ilysha to regularly reach out to current and future clients, we wanted to craft an online persona that captured her vibrant personality while speaking to her company’s mission. We narrowed her social media content to three key areas: workout ideas and tips; healthy recipes and food decisions; and positive and motivational posts.
“Ilysha makes you want to do your best! Very positive and encouraging.”