sports can open roads to excellence

Chicago Public Schools

We wanted to create a campaign that would convey the challenges facing Chicago Public Schools and its students, but mostly focus on how the SCORE program is benefitting the entire community. To do so, we developed multiple shoots to get a glimpse at the different sports in which the kids participate; conducted interviews with students, teachers, coaches and professional athletes regarding the impact programs like SCORE can have; and created shorter, social media-friendly content showcasing individual success stories. CPS SCORE!

Chicago / Video, Photo & Creative Strategy

Photography

With 371,000 students, Chicago Public Schools is the country’s third largest school district yet faces continual budget cuts, many of which directly impact afterschool programs. CPS SCORE was a new program that would meet some of the extracurricular needs of area schools, but it needed public and private partnerships in order to thrive.

Films & Digital Campaigns

Before CPS SCORE launched, only 10% of students in Chicago Public Schools participated in afterschool sports. In its first year, 15,000 students from 200 schools took part in the program.

CPS SCORE! XC Championships – Kilmer’s Emmannuel Goes the Distance

CPS SCORE! Dewey Elementary's Martaveon Young Defies the Odds

CPS SCORE! Inside New Sullivan Elementary

CPS SCORE! Meet the ‘Metz Minions

A personal message from NBA Star Joakim Noah

CPS SCORE! Sports Can Open Roads to Excellence

“Thanks in part to our campaigns showing how well the program was working, SCORE was able to raise additional funds that helped them expand the program and ensure it continued.”

— video campaign impacts